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We exist to create positive change through inspiration.
Our passion is insight. We believe there are few things more powerful and more thrilling than genuine insight. It requires a rare combination of creativity, lateral thinking, intuitiveness, curiosity, tenacity and sheer empathy for the human condition. Insights appeal to the head but move the heart.
Our core belief is that not all insights are created equal. Only the one that generates the greatest momentum is worthy of the company that is investing.
Authentic insights cannot be manufactured. It requires creativity and skill to, first, have a choice among several and then to identify which one has the greatest potency for producing momentum -- truly a Driving Insight™
Our work crosses many fields but always touches people’s lives:
They are people in search of greater fulfillment through consumption
They are businesses who want to make more profit.
They are organizations who want to improve the world and make it a better place.
We've yet to find a context or need in which our craft and method cannot be successfully applied to enrich the mission of those we work for. It makes us happy and humble.
