<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7377702177694329851</id><updated>2011-04-21T15:02:45.470-07:00</updated><title type='text'>DRIVING INSIGHTS</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://drivinginsightswhy.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7377702177694329851/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://drivinginsightswhy.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Driving Insights</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7377702177694329851.post-1101093173807023066</id><published>2008-07-11T02:58:00.000-07:00</published><updated>2008-07-23T12:42:21.632-07:00</updated><title type='text'>WHY WE DO WHAT WE DO</title><content type='html'>&lt;span style="color: rgb(255, 255, 255);"&gt;.&lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;We exist to create positive change through inspiration.&lt;br /&gt;&lt;br /&gt;Our passion is insight.  We believe there are few things more powerful and more thrilling than genuine insight.   It requires a rare combination of creativity, lateral thinking, intuitiveness, curiosity, tenacity and sheer empathy for the human condition.  Insights appeal to the head but move the heart.&lt;br /&gt;&lt;br /&gt;Our core belief is that &lt;/span&gt;&lt;span style="font-weight: bold; color: rgb(102, 0, 204);font-size:130%;" &gt;not all insights are created equal.&lt;/span&gt;&lt;span style="font-size:130%;"&gt;   Only the one that generates the greatest &lt;/span&gt;&lt;span style="font-style: italic;font-size:130%;" &gt;momentum&lt;/span&gt;&lt;span style="font-size:130%;"&gt; is worthy of the company that is investing.&lt;br /&gt;&lt;br /&gt;Authentic insights cannot be manufactured.  It requires creativity and skill to, first, have a choice among several and then to identify which one has the greatest potency for producing momentum -- truly a &lt;/span&gt;&lt;span style="font-size:130%;"&gt;Driving Insight™&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-size:130%;"&gt;Our work crosses many fields but always touches people’s lives:&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(102, 0, 204);font-size:130%;" &gt;They are people in search of greater fulfillment through consumption&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(102, 0, 204);font-size:130%;" &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(102, 0, 204);font-size:130%;" &gt;They are businesses who want to make more profit.  &lt;/span&gt;&lt;span style="font-style: italic; color: rgb(102, 0, 204);font-size:130%;" &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(102, 0, 204);font-size:130%;" &gt;They are organizations who want to improve the world and make it a better place. &lt;/span&gt;&lt;span style="font-size:130%;"&gt;&lt;br /&gt;&lt;br /&gt;We've yet to find a context or need in which our craft and method cannot be successfully applied to enrich the mission of those we work for.  It makes us happy and humble.&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7377702177694329851-1101093173807023066?l=drivinginsightswhy.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://drivinginsightswhy.blogspot.com/feeds/1101093173807023066/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=7377702177694329851&amp;postID=1101093173807023066' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7377702177694329851/posts/default/1101093173807023066'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7377702177694329851/posts/default/1101093173807023066'/><link rel='alternate' type='text/html' href='http://drivinginsightswhy.blogspot.com/2008/07/why-we-are.html' title='WHY WE DO WHAT WE DO'/><author><name>Driving Insights</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry></feed>
